![]() If you enter the wrong passcode too many times, your iPhone will be disabled or unavailable. You cannot access your iPhone until you enter the correct passcode. On Twitter, Facebook, Google News, and Instagram.Also Read: What To Do If You Forgot Screen Time Passcode on iPhone What Happens if You Forgot Your iPhone Passcode "Apple is faced with the conundrum of needing to look into the mirror and decide if they should come out with an even lower priced iPhone,' said Ives.įollow HT Tech for the latest tech news and reviews, also keep up with us To crack that market, Apple may need to embrace even bigger and more-permanent iPhone discounts than the ones it's trying in the U.S. Apple sold fewer than 1 million smartphones in the country in the first half of 2018, according to Counterpoint Research. The holy grail of all emerging markets is India, which Cook recently said saw 'flat' sales in the fourth quarter. But the company continues to struggle in several of these regions. That compares with sales of more than 200 million iPhones a year currently.Įmerging markets offer a source of growth for Apple's iPhone business. There will be almost 5 million AR head-mounted displays shipped in 2022, according to researcher IDC. Still, the market has a long way to go to match the iPhone. Microsoft Corp.'s HoloLens has done slightly better by focusing on business and military uses, while startup Magic Leap recently released a headset to mixed reviews.Īpple specialises in doing hardware better than early movers in consumer technology, so there's hope. The market is nascent, and early entrants like Google's Glass eye wear failed. It's unclear if the gadget will be a hit. ![]() ![]() Chief Executive Officer Tim Cook considers AR, which overlays images and data on views of the real world, as potentially revolutionary as the smartphone. combined.Īpple aims to have technology ready for an AR headset in 2019 and could ship a product as early as 2020, people familiar with the situation told Bloomberg late last year. ![]() The gadget generated $167 billion in revenue during Apple's latest fiscal year, about the same as Alphabet Inc. Since Apple launched the device in 2007, it's become one of the most successful products on Earth. The technology that emerges from this huge investment 'needs to become a new engine of growth," he added.įinding another hit like the iPhone will be almost impossible. Apple spent $35 billion on research and development from 2016 to 2018. 'The question yet again is 'what's the next phase of innovation?'' Michael Olson, an analyst at Piper Jaffray, said. has a huge head start in digital video, Alphabet Inc.'s Waymo leads in autonomous vehicles, and Inc.'s Prime service has nailed subscriptions online. The public hasn't flocked to AR technology in the same way yet, while Netflix Inc. Those options are riskier than the iPhone, which for a decade enticed millions of consumers to hand over hundreds of dollars for a new handset every two years like clockwork. Analysts also expect a new business model centered on subscriptions. 'In a fearful technology environment, investors aren't going to give Apple the benefit of the doubt.'Īpple is working on several new products and services, including an augmented-reality headset, driverless car technology, and digital offerings like original video. Regardless of such efforts, 'investors are very focused on the longer term strategy and growth outside of iPhones, given what we've seen now coming out of this last iPhone cycle,' Wedbush Securities analyst Daniel Ives said. It has also quietly increased trade-in values for older iPhone models in the past.Īpple marketing executive Greg Joswiak tried to quell concern about sales by telling CNET last week that the iPhone XR has been the company's best seller since it went on sale at the end of October. When the iPhone 3G debuted in 2008, Apple worked with carriers to subsidize the cost. In 2007, it cut the price of the iPhone by $200, less than three months after the device launched. And Apple has used similar marketing tactics before. Last year, there were similar concerns about sales of the iPhone X, and the handset ended up selling well. Apple is working on several new products and services, including an augmented-reality headset, driverless car technology, and digital offerings like original video (REUTERS)
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